DAYTONA BEACH, Fla. (February 8, 2013) – Officials from AMA Pro Racing announced today a multi-year partnership naming Dynojet as the Official Dynamometer of GEICO Motorcycle AMA Pro Road Racing and AMA Pro Flat Track. As part of the agreement, Dynojet will provide their top-quality mobile dynamometer service at all GEICO Motorcycle AMA Pro Road Racing events as well as select AMA Pro Flat Track events beginning with the 2013 season.
“We would like to welcome Dynojet to the AMA Pro Racing family,” said Michael Gentry, Chief Operating Officer of AMA Pro Racing. “Dynojet provides an important service that is necessary to maintain the incredible competition seen at our races. We’re looking forward to expanding our relationship with them to work on new and exciting marketing opportunities.”
A number of cooperative marketing and promotional initiatives are in the plans for 2013, including the use of Dynojet gift cards and products to promote upcoming events and to help build awareness of the Dynojet brand. AMA Pro Racing will grant exclusive in-category access to in-market and promotional rights including print advertising, outdoor advertising, trade materials, television advertising and press materials to Dynojet. The development and manufacturing company will also get to expose their brand to the AMA Pro Racing fans through promotional initiatives on the AMA Pro Racing website and social media outlets.
The 2013 season for both GEICO Motorcycle AMA Pro Road Racing and AMA Pro Flat Track will kick off with the historic DAYTONA® 200 Week, scheduled for March 14-16, 2013 at Daytona International Speedway. Keep up with the latest AMA Pro Racing news and event information at http://www.amaproracing.com.
Last modified: May 10, 2017